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[IP] Gilding the Lily





Begin forwarded message:

From: Ken Deifik <kenneth.d@xxxxxxxxxxxx>
Date: May 24, 2006 12:23:00 PM EDT
To: dave@xxxxxxxxxx
Subject: Re: [IP] Gilding the Lily

Dave,
A few days after this terrific video started making the rounds a team at Microsoft admitted that THEY had created the video. At least they can laugh at themselves.
http://www.ipodobserver.com/story/25957

Microsoft Confirms it Originated iPod Box Parody Video Tuesday, March 14th, 2006 at 2:05 PM - by Brad Cook

Microsoft spokesman Tom Pilla on Tuesday confirmed with iPod Observer that his company initiated the creation of the iPod packaging parody video that was first reported last month. "It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding," he said via e-mail.

The video, which surfaced on You Tube but has since been removed and can now be found on Google Video, pokes fun at Microsoft's tendency toward cluttered packaging by imagining how the company would have designed the box for the original iPod. Where Apple's design is sparse, Microsoft's final creation is full of so many stickers and other information that the photo of the MP3 player can be barely seen.

Mr. Pilla noted: "While MS did not release the video, it's natural to share funny things with friends. So while we didn't publicly share the video, it was shared with appropriate teams internally. We're happy to see others enjoy the laugh as well."









Begin forwarded message:

From: "Kevin G. Barkes" <kgbarkes@xxxxxxxxx>
Date: May 24, 2006 7:55:57 AM EDT
To: dave@xxxxxxxxxx
Subject: Gilding the Lily
Reply-To: kgbarkes@xxxxxxxxx

What the iPod box would look like if designed by Microsoft:

http://youtube.com/watch?v=YuCpqWQzl0Q&search=%22Microsoft%20I-pod%22

According to Lee Gomez in his Portals column in The Wall Street Journal:

"The video exposes the entire Windows aesthetic with humor and striking
realism. You'd expect it to have been made by pranksters at Apple or the
company's fans. In fact, it was produced by designers at Microsoft, in a
spirit of self-criticism. It's as if they know the sort of great
design they
ought to be doing, but are too smothered by a corporate culture to
deliver
it."


Regards,

KGB

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