[IP] Gilding the Lily
Begin forwarded message:
From: Ken Deifik <kenneth.d@xxxxxxxxxxxx>
Date: May 24, 2006 12:23:00 PM EDT
To: dave@xxxxxxxxxx
Subject: Re: [IP] Gilding the Lily
Dave,
A few days after this terrific video started making the rounds a team
at Microsoft admitted that THEY had created the video. At least they
can laugh at themselves.
http://www.ipodobserver.com/story/25957
Microsoft Confirms it Originated iPod Box Parody Video Tuesday, March
14th, 2006 at 2:05 PM - by Brad Cook
Microsoft spokesman Tom Pilla on Tuesday confirmed with iPod Observer
that his company initiated the creation of the iPod packaging parody
video that was first reported last month. "It was an internal-only
video clip commissioned by our packaging [team] to humorously
highlight the challenges we have faced RE: packaging and to educate
marketers here about the pitfalls of packaging/branding," he said via
e-mail.
The video, which surfaced on You Tube but has since been removed and
can now be found on Google Video, pokes fun at Microsoft's tendency
toward cluttered packaging by imagining how the company would have
designed the box for the original iPod. Where Apple's design is
sparse, Microsoft's final creation is full of so many stickers and
other information that the photo of the MP3 player can be barely seen.
Mr. Pilla noted: "While MS did not release the video, it's natural to
share funny things with friends. So while we didn't publicly share
the video, it was shared with appropriate teams internally. We're
happy to see others enjoy the laugh as well."
Begin forwarded message:
From: "Kevin G. Barkes" <kgbarkes@xxxxxxxxx>
Date: May 24, 2006 7:55:57 AM EDT
To: dave@xxxxxxxxxx
Subject: Gilding the Lily
Reply-To: kgbarkes@xxxxxxxxx
What the iPod box would look like if designed by Microsoft:
http://youtube.com/watch?v=YuCpqWQzl0Q&search=%22Microsoft%20I-pod%22
According to Lee Gomez in his Portals column in The Wall Street Journal:
"The video exposes the entire Windows aesthetic with humor and striking
realism. You'd expect it to have been made by pranksters at Apple or the
company's fans. In fact, it was produced by designers at Microsoft, in a
spirit of self-criticism. It's as if they know the sort of great
design they
ought to be doing, but are too smothered by a corporate culture to
deliver
it."
Regards,
KGB
-----
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