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[IP] Scientists scan brains for political clues





Begin forwarded message:

From: Claudio Gutierrez <gutierrezclaudio@xxxxxxxx>
Date: November 3, 2004 8:18:39 AM EST
To: Dave Farber <dave@xxxxxxxxxx>
Subject: Scientists scan brains for political clues


http://edition.cnn.com/2004/TECH/11/02/political.brain.scans.ap/ index.html

Brain scanning is moving rapidly beyond diseases to measuring how we react to religious experiences, racial prejudice, even Coke versus Pepsi. This election season, some scientists are trying to find out whether the technology can help political consultants get inside voters' heads more effectively than focus groups or polls.

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