[IP] Olympic brand-whoring attains new shameful depth
Begin forwarded message:
From: mike_m <mmartin@xxxxxxxxxxx>
Date: August 12, 2004 7:50:57 AM EDT
To: Dave Farber <dave@xxxxxxxxxx>
Subject: [Fwd: [BoingBoing-mailblog] Olympic brand-whoring attains new
shameful depth]
-----Forwarded Message-----
From: Cory Doctorow <doctorow@xxxxxxxxxxxxx>
To: boingboing-mailblog@xxxxxxxxx
Subject: [BoingBoing-mailblog] Olympic brand-whoring attains new
shameful depth
Date: Thu, 12 Aug 2004 07:21:22 -0400
Olympic brand-whoring attains new shameful depth The Interational
Olympic Committee -- whose high-horse is well and truly elevated when
it comes to lecturing atheletes about doping -- is policing spectators
at the games to ensure that they aren't toting brand-marks for their
sponsors' rivals. Penalties for buying the wrong product range from
confiscation of your goods to being forced to wear your t-shirt
logo-side-in. The worst of it is the steaming craopla from the IOC
official who says "We have to protect official sponsors who have paid
millions to make the Olympics happen." Oh, rilly? Or what? They won't
sponsor the Olympics anymore? Earth-to-official: companies sponsor your
games because they're important and lots of people watch them, not
because they can be assured that Olympic venues will be swept clean of
rival logos.
It's well and good to tell atheletes that they compromise their
integrity and shame the games when they take steroids, but what about
the perceived integrity of the game when a ticket-holder is turned away
for carrying the wrong brand of bottled water?
Strict regulations published by Athens 2004 last week dictate that
spectators may be refused admission to events if they are carrying food
or drinks made by companies that did not see fit to sponsor the games.
Sweltering sports fans who seek refuge from the soaring temperatures
with a soft drink other than one made by Coca-Cola will be told to
leave the banned refreshment at the gates or be shut out. High on the
list of blacklisted beverages is Pepsi, but even the wrong bottle of
water could land spectators in trouble.
Link (http://www.halifaxherald.com/stories/2004/08/08/f202.raw.html)
(Thanks, Alfie (http://moblog.co.uk) !) --
http://www.boingboing.net/2004/08/12/olympic_brandwhoring.html
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