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[IP] New mobile phone scam




Delivered-To: dfarber+@xxxxxxxxxxxxxxxxxx
Date: Wed, 18 Feb 2004 09:56:06 +0000
From: Brian Randell <Brian.Randell@xxxxxxxxxxxxxxx>
Subject: New mobile phone scam
X-Sender: nbr@xxxxxxxxxxxxxxxxxxxxx
To: dave@xxxxxxxxxx

Hi Dave:

Here is an article from today's (UK) Guardian newspaper, about a mobile phone scam they claim to have uncovered. If it is indeed new, you might want to send this to IP.

cheers

Brian


New mobile phone scam promises prizes but could cost a small fortune

Watchdog acts after Guardian investigation exposes calls con

Audrey Gillan
Wednesday February 18, 2004
The Guardian

Mobile phone users are facing the biggest spam nuisance to date as computers bombard thousands of phones with a new scam called "missed call marketing", the Guardian can reveal.

Companies operating the scheme are facing a crackdown by the government regulator, the Independent Committee for the Supervision of Telephone Information Services (ICSTIS), which said missed call marketing was, in its view, "completely illegal". It has now suspended the numbers operated by one company and launched an investigation after the Guardian passed on details of the ruse.

Experts predict that the con could surpass the cost and inconvenience caused by conventional spam text messages, which have doubled to 2bn in two years, but which have now become too widely known by the public after a previous crackdown by the regulator.

The latest scheme promises a cash prize of £1,000 which rarely materialises but costs each unwitting victim about £15 in premium rate phone bills

It uses computer-generated calls to ring target phones just once so that a number is left behind as a missed call. When users ring the number to find out who has been calling them, they are answered by someone saying "customer care" then the voice goes into the "congratulations" spiel. The caller is then referred to a premium rate number where they can find out more details of their "fantastic prize". At no time are they voluntarily told how much this will cost them but a call to the number given to the Guardian lasted 11 minutes at a cost of £1.50 a minute.

Last year, the Advertising Standards Authority ruled that telephone companies must seek the permission of the phone user before bombarding them with marketing material. Under a European commission directive brought into force last year, unsolicited marketing material can only be sent electronically if the receiver has previously notified their consent.
...

Full story at:

  http://www.guardian.co.uk/mobile/article/0,2763,1150247,00.html
--
School of Computing Science, University of Newcastle, Newcastle upon Tyne,
NE1 7RU, UK
EMAIL = Brian.Randell@xxxxxxxxx   PHONE = +44 191 222 7923
FAX = +44 191 222 8232  URL = http://www.cs.ncl.ac.uk/~brian.randell/

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