They Come to Praise the Carb, Not Bury It February 4, 2004 By SHERRI DAY
<snip> After discovering last month that concerns about carbohydrates had cut orange juice consumption by 5 percent over the last two years, the Florida Department of Citrus decided to introduce a $1.8 million advertising and marketing campaign to promote the benefits of oranges. The agency plans to position orange juice as a "smart" carbohydrate, playing up the health benefits associated with oranges. The group has also been writing letters to media companies and diet gurus that it says have unfairly put oranges in an unfavorable light, and has indicated that it might file some lawsuits accusing defendants of defaming the fruit. <snip> http://www.nytimes.com/2004/02/04/business/04food.html?ex=1076907890&ei=1&en=69bbf93c3613155b ------------------------------------- You are subscribed as roessler@xxxxxxxxxxxxxxxxxx To manage your subscription, go to http://v2.listbox.com/member/?listname=ip Archives at: http://www.interesting-people.org/archives/interesting-people/