<<< Date Index >>>     <<< Thread Index >>>

[IP] resend with article attached -- Cyber coolies or cyber sahibs?




Date: Tue, 09 Sep 2003 20:44:27 +0530
From: Suresh Ramasubramanian <suresh@xxxxxxxxxxxx>
Subject: Fwd: [india-gii] Article : Cyber coolies or cyber sahibs?
X-Sender: suresh@xxxxxxxxxxxxxxxxx@imap.team.outblaze.com
To: dave@xxxxxxxxxx
Cc: gurcharan.das@xxxxxxxx


More on outsourcing call centers to India.

I don't really agree with these points the guy makes, for much the same reasons that I stated in a previous thread (about the republican party outsourcing election telemarketing to an Indian call center) that you posted.

The root of the problem is NOT, as Mr.Das so glibly states, a feeling of outrage about kids from Bangalore pretending that they are from Boston, right down to getting themselves faked names, putting on faked accents and boning up on baseball and american football trivia to chat with chatty clients (when cricket and soccer are far, far more popular in India)

The problem is that call centers and the rest of the outsourced jobs coming into India are way down the value chain, and only interested in leveraging the fact that the Indian rupee is worth just under two cents US at current exchange rates. So, jobs that'd rate as the online equivalent of burger flipping at a MacDonalds stateside are given to kids who get wildly inflated salaries here for jobs that require not much more than basic skills like using MS Office and speaking american / just sending back canned replies using a CRM (customer relationship management) application.

So, while Indian companies fight to stay at the bottom end of the value chain, and still pretend that it is something much better by wildly overpaying their employees, sooner or later they will find out what happens when someone with more favorable exchange rates and far cheaper manpower (like, say, China or the Phillipines) starts competing for this.

Then, I have seen even engineering grads get into call centers thanks to spiraling unemployment elsewhere, or simply to kill time for a year before going on to do a masters degree / get a better paying job. All that talent going into mindless drudgery at a call center could be far better spent developing IP, or at least doing something more productive.

Call centers do have the image of a resume killer ... quite a lot of people will not even list a call center on their CVs lest their next job, and their subsequent career, be locked into an endless cycle of call centers. A lot of my friends (fresh out of college, back then, when call centers were just starting to boom a few years ago) preferred to skip the year or so they worked on a call center from their CV, preferring to state that they took a year off to seriously prepare for exams for higher studies (GRE, GMAT, CAT <- the fiercely competitive Indian equivalent of GMAT or whatever).

--
Suresh Ramasubramanian <suresh@xxxxxxxxxxxx>
Manager, Outblaze Antispam & Security Operations


Cyber coolies or cyber sahibs?
MEN AND IDEAS/GURCHARAN DAS
[ SUNDAY, SEPTEMBER 07, 2003 12:01:00 AM ]

<http://timesofindia.indiatimes.com/cms.dll/html/uncomp/articleshow?msid=169677>http://timesofindia.indiatimes.com/cms.dll/html/uncomp/articleshow?msid=169677

â??The World as Indiaâ?? is the title of a lecture that Susan Sontag gave in London last year, which was published in the Times Literary Supplement this June 13.

In it the distinguished writer celebrates the success of Indians in harvesting their legendary English-speaking skills in the global economy through call centres and other services. But Harish Trivedi, the no-less distinguished critic at Delhi University, promptly wrote an angry rejoinder in which he characterised call centres as â??â??brutally exploitativeâ??â?? and its employees as â??â??cyber coolies of our global age, working not on sugar plantations but on flickering screens, and lashed into submission through vigilant and punitive monitoring, each slip in accent or lapse in pretence meaning a cut in wages.â??â??

I have been associated with three call centres and I find Trivediâ??s depiction truly bizarre. What he sees as exploitation by multinationals, the young boys and girls see as an exciting chance to work with the worldâ??s top brands and acquire new skills to make a career in the global economy. It is true that many work the night shift but so do 21.2 per cent of all American workers. Yes, it isnâ??t much fun to persuade someone in Detroit to pay his credit card bill, but it does build valuable negotiating skills. Many call centre employees answer telephones but some also do highly skilled back office jobs on-line â?? for example, medical students prepare medical dictionaries, architecture students make detailed drawings for American architecture firms, accountants prepare payrolls. And if these are coolie jobs, why are labour unions in America and England so upset about job losses to India? Finally, Trivedi might ask, is it better to have an idle son at home or a productive one at work, earning Rs 10,000 a month (and if he is diligent, Rs 20,000 after three years)?

At the root of the dispute is ownership of the English language. Todayâ??s confident young Indians view English as a functional skill, not unlike Windows or learning to write an invoice. When they speak English they feel they own it â?? â??â??its another Indian languageâ??â?? â?? whereas Harish Trivediâ??s neo-colonial English flies the Anglo-American flag. The minds of these â??â??cyber cooliesâ??â?? seem to be decolonised whereas Trivediâ??s is stuck in a post-colonial past.

We have always thought of English as the power language of India. Raghuvir Sahay, in a two sentence Hindi poem, caught it brilliantly: â??â??The English taught us English to turn us into subjects/ Now we teach ourselves English to turn into mastersâ??â?? (which Trivedi quotes in a wonderful new book edited by Sheldon Pollock, Literary Cultures in History). But Star TV has now proven that when it comes to making money Hindi may in fact be the power language. When the old Star News in English changed to Hindi its audience share jumped from 2 per cent to 30 per cent, along with its share of advertising revenues.

Yet English remains the passport for every youngster who dreams of becoming â??â??master of the universeâ??â??. Sontag is on the right track. Business process outsourcing will create enormous number of jobs in India, and the first company to employ technology to teach quality English via language labs in franchised outlets across the bazaars of India will get rich. So, who is the coolie? Not the confident young person at the call centre with her liberated attitude to English, but Harish Trivedi, whose mind remains colonised in the old linguistic categories of post-colonial, pre-reform India.

<mailto:gurcharan.das@xxxxxxxx>gurcharan.das@xxxxxxxx; post box 3046, New Delhi110003

-------------------------------------
You are subscribed as roessler@xxxxxxxxxxxxxxxxxx
To manage your subscription, go to
 http://v2.listbox.com/member/?listname=ip

Archives at: http://www.interesting-people.org/archives/interesting-people/