Re: Fwd: Kleine Zugeständnisse bei Richtlinien zum Jugendmedienschutz
* Lutz Donnerhacke:
> * Martin Schröder wrote:
>> On 2005-03-04 13:00:27 +0100, Lutz Donnerhacke wrote:
>>> Wieso mischen sich Länder in Individualkommunikation ein?
>>
>> Du wirst es schwer haben, Richter davon zu überzeugen, daß http
>> Individualkommunikation ist. Zumindest im Normalfall ist es das
>> nicht. Oder wo siehst Du da Individualkommunikation?
>
> Es ist Unicast.
Und? Zeitschriften können auch Unicast sein:
| June 2004
|
| Editor's Note
| Kiss Privacy Goodbye -- and Good Riddance, Too.
| Nick Gillespie
|
|
| DEAR READER,
|
| This is no ordinary issue of reason -- or of any other magazine,
| either. The cover is an aerial shot of my home in Oxford, Ohio. If you
| were a subscriber to reason, you would have received a unique copy
| with your own home on the cover. What's more, the ads on the back
| covers would have been customized to you and your neighborhood.
|
| In collaboration with the direct marketing firm Entremedia, printer
| maker Xeikon, image provider AirPhotoUSA, and Cal Poly San Luis
| Obispo, we utilized bleeding-edge technologies that allowed us to
| tailor each copy of this month's run to virtually all of our
| subscribers. That's more than 40,000 unique versions in all. (Another
| 15,000 or so readers such as yourself received this generic version
| with my home on the cover.) This issue hints at a future of
| hyper-individualized publications that will be assembled for an
| audience of one: you. Articles, news, commentary -- even ads and
| catalogs -- could be targeted so you get only the information and
| offers in which you're clearly interested.
|
| [...]
<http://www.reason.com/0406/ed.ng.editors.shtml>
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