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[IP] more on Scholastic Rethinks Path to 9/11 Study Guide





Begin forwarded message:

From: John BARTAS <Jbartas@xxxxxxxxxxxxx>
Date: September 11, 2006 2:59:04 PM JST
To: dave@xxxxxxxxxx
Cc: ip@xxxxxxxxxxxxxx
Subject: Re: [IP] more on Scholastic Rethinks Path to 9/11 Study Guide

Hi Dave,

You are correct that it could be quite a useful exercise, but unfortunately neither the schools nor Scholastic is trying to do this.

The schools don't have a mandate for it - in fact, there's case law declaring that K-12 public school teachers are there to teach a lesson plan set by the community, not their personal beliefs. This is good - reversing this law would result in billions of dollars in teaching scholarships for young radical conservatives from Focus on the Family, Richard Mellon Scaife <http://www.cnn.com/ALLPOLITICS/ 1998/04/27/scaife.profile/>, and other well heeled groups who want to indoctrinate the next generation in their views. This doesn't happen (much) because teachers are supposed to stick to the curriculum and leave personal politics outside.

Similarly, Scholastic Books has profited from a trusted position leveraging public schools for their book sales. Promoting any overtly partisan film, whether an anti-Clinton fantasy like "Path to 9-11" or an anti-Bush documentary like "Fahrenheit 9-11" is way overstepping their moral authority. It may not violate any laws, but it's gonna be bad for business - if I were a stockholder (NASDAQ - SCHL) I'd be selling. As a (former) customer, I'm boycotting.

Scholastic's latest position on the subject (link below) still refers to this fictional film as a "docudrama" and tries to connect invading Iraq with fighting "Terror". The very fact they offer a "study guide" is an implicit endorsement of the movie.

I'm still waiting to find out why a once reputable company would risk their whole business in such a reckless manner. Was it just dumb? Have they been bought by Ruppert Murdoch? In the meanwhile I"ll be asking the school board members I campaigned for last year to drop Scholastic as a bookseller.

Does anyone know a good company that can serve as a replacement? The kids should have ready access to books, but us moderate parents can no longer trust Scholastic. I think there's a huge market opportunity here.


Scholastic's link:
http://www.scholastic.com/medialiteracy/


David Farber wrote:



Begin forwarded message:

From: Dave Crocker <dhc2@xxxxxxxxxxxx>
Date: September 9, 2006 8:54:34 AM PDT
To: dave@xxxxxxxxxx
Cc: ip@xxxxxxxxxxxxxx, Alice Kehoe <akehoe@xxxxxxx>
Subject: Re: [IP] Scholastic Rethinks Path to 9/11 Study Guide
Reply-To: dcrocker@xxxxxxxx



Rather than washing its hands entirely due to the fallout with former president Clinton, the company will still provide a guide to the show, but will try to incorporate the controversy into the guide by focusing on media literacy, critical thinking, and historical background. “After a thorough review of the original guide that we offered online to about 25,000 high school teachers, we determined that the materials did not meet our high standards for dealing with controversial issues,” said Scholastic President Dick Robinson on the company's Web site. “At the same time, we believe that developing critical thinking and media literacy skills is crucial for students in today’s society in order to participate fully in our democracy and that a program such as ‘The Path to 9/11’ provides a very ‘teachable moment’ for developing these skills at the high school level.



This could be quite a useful exercise.

The effect of propaganda -- material that contains a small amount of truth and a great deal of tailored untruth -- is strongly reversed by having a credible commentator offer insight about the material while it is being watched.

In other words, properly educating the viewer about a distorted program, while they are watching it, can result in a strong reaction against the program's creators. In effect it can innoculate viewers against the program's creators...

d/



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John Bartas, CTO, Praemio, Inc.
www.praemio.com - Home of TheAgent
(408) 857-0605
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