[IP] Debate on the impact of global warming
Begin forwarded message:
From: franke james <franke@xxxxxxxxxxxxx>
Date: September 5, 2006 8:23:10 AM EDT
To: David Farber <dave@xxxxxxxxxx>
Subject: Debate on the impact of global warming
Reply-To: franke@xxxxxxxxxxxxx
Dave,
I'm hoping the IP list will contribute to this debate on the impact
of global warming. http://www.desperatemarketing.com/debate
QUESTION: Will green technology be the leading industry of the 21st
century?
I’d place a bet that green technology will be the leading industry of
the 21st Century (if we survive religious wars that is). Some people
believe that the ‘green’ opportunity has already peaked. But I think
we’ve hardly begun. We’re at the starting line for the ‘Carbon-
Neutral Race’, and we’re not wearing state-of-the-art gear. What type
of car do you drive? And how do you heat your house? If you answered
‘hybrid’ and ’solar’, good for you. But you’re in the minority. And
that virtuous smug feeling will disappear as soon as you think about
the infrastructure that underlies our major cities. We have a lot of
work to do worldwide. As good as North Americans can be (hoping to
reverse the damage done), remember that China and India are on the
upswing in terms of energy consumption. Their growth-at-all-cost
mantra will only increase the impact of global warming.
We need to be a lot more uncomfortable before radical change happens.
The most dire effects of Global Warming, those that will make people
change their lifestyles and force governments to legislate tough anti-
global-warming policies are still down the road. And that is why I
believe that global warming presents us with a great economic
opportunity that will touch virtually every industry you can think of.
Much appreciated,
Franke
Franke James, MFA
Fear of global warming is rising. And where there’s fear, there’s
opportunity.
http://www.desperatemarketing.com/global_warming.html
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