[IP] more on Ads Created by Users
Begin forwarded message:
From: franke james <franke@xxxxxxxxxxxxx>
Date: May 12, 2006 5:33:07 PM EDT
To: dave@xxxxxxxxxx
Subject: Re: [IP] Ads Created by Users
Reply-To: franke@xxxxxxxxxxxxx
Dave -- I did not cc: ip@xxxxxxxxxxxxxx as I assume you want to
approve the email first.
Dave,
I think IP readers would be very interested in www.trendwatching.com
which identified the 'customer-made' trend that Sony is riding.
Read below this excerpt from http://www.trendwatching.com/briefing/
---------
And from a business and innovation angle, we’d like to argue that the
CUSTOMER-MADE trend, co-creating with your customers, is the most
important one [trend] to watch. Not because everything has to or will
be co-created in the future, but because tapping into the collective
experiences, skills and ingenuity of hundreds of millions of
consumers around the world is a complete departure from the inward
looking, producer- versus-consumer innovation model so common to
corporations around the world...
CUSTOMER-MADE: “The phenomenon of corporations creating goods,
services and experiences in close cooperation with experienced and
creative consumers, tapping into their intellectual capital, and in
exchange giving them a direct say in (and rewarding them for) what
actually gets produced, manufactured, developed, designed, serviced,
or processed.”
-----------
Franke
Franke James, MFA
Co-founder, The James Gang
Co-creator, The Office-Politics Game
(which has followed the customer-made trend since 2004!)
www.officepolitics.com/op_game.html
David Farber wrote:
Begin forwarded message:
From: Dewayne Hendricks <dewayne@xxxxxxxxxxxxx>
Date: May 11, 2006 5:31:48 PM EDT
To: Dewayne-Net Technology List <dewayne-net@xxxxxxxxxxxxx>
Subject: [Dewayne-Net] Ads Created by Users
Reply-To: dewayne@xxxxxxxxxxxxx
[Note: This item comes from reader Scott Berry. DLH]
From: Scott Berry <sjb@xxxxxxxxxxxxx>
Date: May 11, 2006 2:14:24 PM PDT
To: 'Dewayne-Net Technology List' <dewayne-net@xxxxxxxxxxxxx>
Subject: Ads Created by Users
Looks like ad agencies are next in line for disintermediation. Not
that this should be much of a surprise…
Scott
An Agency's Worst Nightmare: Ads Created by Users
By JULIE BOSMAN, New York Times
Published: May 11, 2006
IT all happens in 24 seconds. Like a souped-up Transformer robot, a
silver Sony stereo rapidly deconstructs, then reassembles into the
shape of a flat-screen television. The television then converts
into a DVD player. The DVD player to digital camera. The camera to
portable PlayStation.
The animated spot is the latest television commercial for Sony
Electronics, but its creator is not a technology wizard at either
of Sony's two advertising agencies. The commercial is the work of
Tyson Ibele, a 19-year-old from Minneapolis who won a contest on
the cable network Current TV for its first viewer-created ad
message; it will run for the first time today.
User-generated content, best known for fueling the popularity of
Web sites like YouTube and MySpace, is rapidly taking hold in
advertising. Dozens of entries were submitted for the Current
contest, and Mr. Ibele's commercial will run for one to two months
on the network. In the coming weeks, more user-generated ads for
companies like L'Oréal and Toyota will follow the Sony commercial.
[snip]
<http://www.nytimes.com/2006/05/11/business/media/11adco.html?
ex=1305000000&en=0488b91d695a5873&ei=5090&partner=rssuserland&emc=rss>
Weblog at: <http://weblog.warpspeed.com>
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