[IP] Ads Created by Users
Begin forwarded message:
From: Dewayne Hendricks <dewayne@xxxxxxxxxxxxx>
Date: May 11, 2006 5:31:48 PM EDT
To: Dewayne-Net Technology List <dewayne-net@xxxxxxxxxxxxx>
Subject: [Dewayne-Net] Ads Created by Users
Reply-To: dewayne@xxxxxxxxxxxxx
[Note: This item comes from reader Scott Berry. DLH]
From: Scott Berry <sjb@xxxxxxxxxxxxx>
Date: May 11, 2006 2:14:24 PM PDT
To: 'Dewayne-Net Technology List' <dewayne-net@xxxxxxxxxxxxx>
Subject: Ads Created by Users
Looks like ad agencies are next in line for disintermediation. Not
that this should be much of a surprise…
Scott
An Agency's Worst Nightmare: Ads Created by Users
By JULIE BOSMAN, New York Times
Published: May 11, 2006
IT all happens in 24 seconds. Like a souped-up Transformer robot, a
silver Sony stereo rapidly deconstructs, then reassembles into the
shape of a flat-screen television. The television then converts into
a DVD player. The DVD player to digital camera. The camera to
portable PlayStation.
The animated spot is the latest television commercial for Sony
Electronics, but its creator is not a technology wizard at either of
Sony's two advertising agencies. The commercial is the work of Tyson
Ibele, a 19-year-old from Minneapolis who won a contest on the cable
network Current TV for its first viewer-created ad message; it will
run for the first time today.
User-generated content, best known for fueling the popularity of Web
sites like YouTube and MySpace, is rapidly taking hold in
advertising. Dozens of entries were submitted for the Current
contest, and Mr. Ibele's commercial will run for one to two months on
the network. In the coming weeks, more user-generated ads for
companies like L'Oréal and Toyota will follow the Sony commercial.
[snip]
<http://www.nytimes.com/2006/05/11/business/media/11adco.html?
ex=1305000000&en=0488b91d695a5873&ei=5090&partner=rssuserland&emc=rss>
Weblog at: <http://weblog.warpspeed.com>
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