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[IP] more on Philips device could force TV viewers to watch ads



Begin forwarded message:

From: James Hogan <james@xxxxxxxxxxxxxxx>
Date: April 21, 2006 2:41:24 AM EDT
To: dave@xxxxxxxxxx
Subject: Re: [IP] more on Philips device could force TV viewers to watch ads
This kind of thing is perhaps the greatest favor that the "entertainment" industry could do for the public. It is difficult to describe the degree to which the quality of life improves when one gets rid of the thing-- totally. 
A good way of realizing what the TV does to you is to turn it off for a
month, allow the withdrawal symptoms to subside, and adjust to the real
world. Then try turning it on again and get a feel of how totally the
addiction had taken hold, and how truly ghastly the experience has now
become.

        James Hogan
        Ireland

----- Original Message -----
From: "David Farber" <dave@xxxxxxxxxx>
To: <ip@xxxxxxxxxxxxxx>
Sent: Friday, April 21, 2006 1:36 AM
Subject: [IP] more on Philips device could force TV viewers to watch ads





Begin forwarded message:

From: Lee Revell <rlrevell@xxxxxxxxxxx>
Date: April 20, 2006 8:06:39 PM EDT
To: dave@xxxxxxxxxx
Cc: ip@xxxxxxxxxxxxxx, caesar@xxxxxxxxxxxxxxxx
Subject: Re: [IP] more on Philips device could force TV viewers to
watch ads

On Thu, 2006-04-20 at 19:42 -0400, David Farber wrote:

Although the public details of this are limited at the present
time, one
wonders what would be stopping "broadcasters" from preventing users
from
changing channels during the show as well?  Maybe I'm a cynic, but I
foresee
"broadcasters" using this technology to force viewers to either watch
"Survivor 2015: LAX" or pay up.


I can't see broadcasters ever deploying this - it would fail in the
marketplace.  I know a lot of people who got hooked on Tivo and now
would give up TV rather than go back to non-skippable commercials.
I think the future for TV advertisers is ubiquitous product placement - 
think '24', where every shot has a Cisco, Ford, or Dell product in it.
And it works whether people Tivo it, watch it on TV with the commercials 
or download it with bittorrent.

Lee





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