[IP] set top boxes and advertizing]
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Subject: set top boxes and advertizing
Date: Fri, 25 Nov 2005 16:58:58 +0500
From: ramjee@xxxxxxxx
To: dave@xxxxxxxxxx
CC: ramjee.swaminathan@xxxxxxxxx
Dave - for IP if you wish.
This is in the context of discussions involving targetted ads.
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http://yahoo.reuters.com/financeQuoteCompanyNewsArticle.jhtml?duid=mtfh61356_2005-11-24_00-49-39_t249102_newsml
Canon develops printer for digital TV broadcasts
Wed Nov 23, 2005 07:49 PM ET
TOKYO, Nov 24 (Reuters) - Canon Inc. said on Thursday it has developed a
printer that can print information from digital TV broadcasts and aims to
expand the business to 100 billion yen ($842.8 million) in five years.
Canon plans to launch the ink jet printer in Japan in the autumn of next year
ahead of the nationwide roll-out of terrestrial digital broadcasts late next
year, estimating the domestic market for it will reach 4.8 million units by
2011.
The printer will likely cost about 50,000 yen in Japan and will be launched in
the U.S. and Europe at a later date, it said.
The world's top maker of copiers and cameras is aggressively investing in the
development of new products, keen to cultivate new growth drivers as
competition in the office equipment market intensifies and growth in the
digital camera market slows.
Canon, which competes in the ink jet printer market with Seiko Epson Corp.,
Hewlett-Packard Co. and Lexmark International Inc. , said the printer would be
used primarily to make hard copies of information related to a TV programme
rather than still images of what appears on the screen.
"If there was a TV commercial say for a pizza delivery place, perhaps there would be
a discount coupon that you could print out," Canon spokesman Richard Berger said.
The printer could help Canon achieve its strategy of establishing a larger
presence in people's living rooms, complementing a new type of flat panel TV
co-developed with Toshiba Corp. and scheduled for launch early next year.
Supporting a common connection standard, the new printer will be compatible
with liquid crystal display (LCD) and plasma display televisions, as well as
Canon and Toshiba's own surface conduction electron emitter display (SED) TVs.
Shares of Canon were up 1.03 percent at 6,840 yen as of 0035 GMT, in line with
the benchmark Nikkei average's 1.00 percent gain. ($1=118.64 Yen)
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© Reuters 2005
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