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[IP] more on Locked In a Cell: How Cell Phone Early Termination Fees Hurt Consumers





Begin forwarded message:

From: Andrew Lippman <lip@xxxxxxxxxxxxx>
Date: October 10, 2005 6:36:56 PM EDT
To: dave@xxxxxxxxxx
Subject: Re: [IP] more on Locked In a Cell: How Cell Phone Early Termination Fees Hurt Consumers


It would be nice if the simple economics were that the longer duration contracts underwrote the phone discount, but the carriers are not that simple. The longer contract avoids churn, simplifies planning and also pays for the phone. I have not found a deal where I could buy reasonable service alone without the term. Locking you in is the name of the game. I have a monthly contract from Sprint, but it was the only one I could find with digital access. It is more expensive.

The larger problem is that the phone subsidy means that cell phone manufacturers are separated from their users, so they lack the direct feedback that would give better product iterations. In a handful of countries, this is illegal (e.g., Finland, where Nokia is bigger than the carrier, I guess.) It is perfectly reasonable to require that they offer competitive shorter term contracts, and longer options for those who want the deal with the subsidized phone included. That latter option ought to bring cost savings via carrier mass purchasing.

It's you own political choice as to whether you think this is a matter of legislation rather than normal competitive business practice. Personally, I am suspicious about the synchrony of the carrier's competitive terms...

andy lippman



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