[IP] RSS ads Patent
Begin forwarded message:
From: Robert Cannon <rcannon100@xxxxxxxxx>
Date: August 5, 2005 11:51:50 AM EDT
To: dave@xxxxxxxxxx
Subject: RSS ads Patent
A new patent application for ads in RSS feeds.
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United States Patent Application 20050165615
Kind Code A1
Minar, Nelson July 28, 2005
Embedding advertisements in syndicated content
Abstract
Incorporating targeted ads into information in a
syndicated, e.g., RSS, presentation format in an
automated manner is described. Syndicated material
e.g., corresponding to a news feed, search results or
web logs, are combined with the output of an automated
ad server. An automated ad server is used to provide
keyword or content based targeted ads. The ads are
incorporated directly into a syndicated feed, e.g.,
with individual ads becoming items within a particular
channel of the feed. The resulting syndicated feed
including targeted ads is supplied to the end user,
e.g., as a set of search results or as a requested web
log. Embedding of targeted ads into syndicated feeds
and/or user response to the embedded ads is be tracked
in an automated manner for billing. The automated
targeting and insertion process allows ads to be kept
current and timely while the original feed may be
considerably older.
Inventors: Minar, Nelson; (San Francisco, CA)
Correspondence Name and Address:
STRAUB & POKOTYLO
620 TINTON AVENUE
BLDG. B, 2ND FLOOR
TINTON FALLS
NJ
07724
US
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