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[IP] ,otr on Scholarly Journals' Premier Status Is Diluted by Web





Begin forwarded message:

From: Bob Weber <Weber@xxxxxxxxxxxxxxxxxxxx>
Date: May 23, 2005 5:32:52 PM EDT
To: dave@xxxxxxxxxx
Subject: Re: [IP] Scholarly Journals' Premier Status Is Diluted by Web


Dave, for IP if you wish.

I agree with Steve Crocker that tenure and imprimatur issues are also important factors in the scholarly journal access debate.

In the 1990s I was a consultant to certain library associations and to scholarly publishers trying to cope with rapidly rising journal prices and the coming of the Internet as an alternative distribution medium. At that time, a number of additional factors were often cited by publishers as explanation, if not justification for higher subscription prices and/or maintaining paper-based publishing programs:

1. The "twigging of science." Publishers pointed out that not only had the amount of information being published globally was increasing at what seemed like near exponential rates, but all or nearly all disciplines were becoming more specialized and thus more narrow in scope. The new journals that were coming to market reflected this twigging of science. This had a couple of negative consequences. Finding smaller and smaller audiences for increasingly more specialized publications, publishers argued that rates had to go up in response to lower sales volume. Libraries were caught in the middle between smaller audiences and higher prices and the increase in the number of journals being published.

2. Publishers also pointed out that in many disciplines publications were increasingly relying on images that required color printing which also drove up costs. Specialized journals dealing with medicine and biology were frequently cited as examples.

3. Many scholarly associations maintain journal publishing programs both as a service to their constituencies and as revenue generators. The publications of the American Physical Society and the American Institute of Physics are a couple of examples, but examples existed in nearly every discipline. To make the journals electronic ran the risk of killing their revenue because of copyright violations such as pass-along.

4. Electronic publishing directly by the scholarly societies and commercial publishers was also seen as competing with online search companies who often had the exclusive (or non-exclusive) rights for search, article delivery on paper, and for local printing on paper.

Although I have not looked closely at this industry in the past several years, it would seem that many of these same points are made by scholarly publishers today.

Although many hold digital rights management in low regard, it may be the case that fee-based electronic publishing with digital rights management to address copyright issues might be helpful to all sides. One example of such a program is at the HarvardBusinessOnline at Harvard Business School Press is using digital rights management technologies from SealedMedia.com.

Best regards,

Bob Weber
Managing Director, Strategy Kinetics, LLC
50 Watertown Street, Ste 607
Watertown, MA 02472-2533
Voice: 617-308-3336  Fax: 617-812-0443
www.managingrights.com
www.strategykinetics.com



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