[IP] BSkyB offers prospect of ad-free viewing
------ Forwarded Message
From: Brian Randell <Brian.Randell@xxxxxxxxxxxxxxx>
Date: Mon, 03 Jan 2005 17:10:37 +0000
To: <dave@xxxxxxxxxx>
Subject: BSkyB offers prospect of ad-free viewing
Hi Dave:
Happy New Year!
Here is an article from today's (UK) Guardian newspaper:
>BSkyB offers prospect of ad-free viewing
>
>Jane Martinson, media business editor
>Monday January 3, 2005
>The Guardian
>
>The satellite group BSkyB has patented new technology that allows
>television viewers to record favourite programmes without any ad
>breaks. . . News that the pay-television company controlled by
>Rupert Murdoch could allow viewers to eliminate commercials will
>alarm rival broadcasters such as ITV, Channel 4 and Five which
>derive most of their revenues from ads, as well as the advertising
>industry itself. . . Unlike its main commercial rivals, Sky earns
>only 10% of its revenues from advertising. The use of the new
>technology, likely to attract viewers of channels supported by
>advertisements, could increase Sky's dominance of the pay-television
>market. . . However, the company has repeatedly said it is committed
>to advertising and is working with the industry to develop ways of
>grabbing consumers' attention through sponsorship deals, for
>example.. . . A Sky spokesman said it had no plans to deploy the new
>technology. "If other people want to use [the property], they can
>license it from us."
Full story at:
http://media.guardian.co.uk/site/story/0,14173,1382423,00.html
Cheers
Brian
--
School of Computing Science, University of Newcastle, Newcastle upon Tyne,
NE1 7RU, UK
EMAIL = Brian.Randell@xxxxxxxxx PHONE = +44 191 222 7923
FAX = +44 191 222 8232 URL = http://www.cs.ncl.ac.uk/~brian.randell/
------ End of Forwarded Message
-------------------------------------
You are subscribed as roessler@xxxxxxxxxxxxxxxxxx
To manage your subscription, go to
http://v2.listbox.com/member/?listname=ip
Archives at: http://www.interesting-people.org/archives/interesting-people/