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[IP] American to end most food service



ok guys where is the greasy fried chicken. the seats will suffer. Note no 
special meals like nonfat kosher djf

December 17, 2004

For most American Airlines' coach passengers, there will no longer be a free 
lunch-or breakfast or dinner.

The nation's largest air carrier today said it will eliminate complimentary 
food service for coach customers on domestic flights beginning Feb. 1 in a 
cost-cutting move that will save the struggling airline $30 million annually. 
Instead, Dallas-based American will start selling boxed meals and sandwiches 
priced between $3 to $5 on domestic flights longer than three hours.

First Class passengers will still receive free meals but those on 
non-transcontinental will no longer be able to place orders for vegetarian or 
other specially prepared meals. Free, non-alcoholic beverages will still be 
served on all domestic flights.

Airline spokesman Tim Wagner said dropping free food for domestic coach 
passengers was made in light of competitive and financial pressures facing the 
entire industry. Several other major carriers have either dramatically reduced 
or dropped complimentary meals on many domestic flights, he said.

"Currently, we are facing cost issues and historical high fuel prices as well 
as a market dynamic of low fares," Wagner said. "We basically have to look at 
everything" to boost profits and lower costs.

American and other major airlines have been gradually cutting back on their 
complimentary meal service for several years as they faced growing competition 
from low-cost rivals, such as Southwest, where free food is limited to peanuts 
or light snacks. After air traffic shrank dramatically in the wake of 9-11, 
airlines cut back on free meal service even more dramatically.

Even now, American Airlines coach passengers on domestic flights shorter than 
three hours are served only beverages and a light snack. Those on many longer 
domestic flights receive what is known as a complimentary "Bistro Bag" meal, 
which is primarily a sandwich and chips, Wagner said.

But after Feb. 1, the free Bistro Bag will be gone and coach passengers will 
have to pay $3 for a snack box, which will contain, among other items, bagel 
chips and cream-cheese spread on morning flights and salami slices and Oreo 
cookies on afternoon and early evening trips.

On some longer coast-to-coast flights and those to Hawaii, coach passengers 
will be able to buy a sandwich or wrap for $5.

"Selling food on-board is not a new concept in our industry, but we went to 
great lengths to test various food options with our customers," said Lauri 
Curtis, Vice President-Onboard Service, in a statement. "Based on our customer 
research and feedback from our flight attendants, we believe our customers will 
appreciate this new option with some very attractive price points."

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Copyright 2004 Los Angeles Times



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