[IP] TiVo sells your fast-forward button to advertisers
Begin forwarded message:
From: "Robert J. Berger" <rberger@xxxxxxx>
Date: November 17, 2004 10:26:14 AM EST
To: Dave Farber <dave@xxxxxxxxxx>, Dewayne Hendricks
<dewayne@xxxxxxxxxxxxx>
Subject: TiVo sells your fast-forward button to advertisers
TiVo sells your fast-forward button to advertisers
Posted by Cory Doctorow at Nov 17, 2004 03:30:39 AM
http://www.boingboing.net/2004/11/17/jm_barrie_themepark_.html
TiVo has jumped another shark, adding a "feature" to its PVRs
that few TiVo customers would have agreed to if they'd been
given the choice. When you fast-forward with your TiVo, it will
show you banner ads. That's right -- it shows you ads while
you're skipping ads. As Matt Haughey puts it, they've "sold your
fast-forward button to advertisers." Time to build a MythTV
(http://www.eff.org/broadcastflag/hdtv-introHY.php) , before
they are criminalized (http://www.eff.org/broadcastflag/).
People get TiVos for different reasons, mostly it's for the
time shifting nature, but the close second most loved
feature has to be the ability to fast forward through
ads. The advertising TiVo has added so far has been minimal
impact. The commercial showcases that show up on your main
menu aren't that bad and often have good ad shorts and
information, but pushing that into the main TV watching
interface seems like a spectacularly bad move. No longer
are the ads an optional thing you can dig for more, they're
soon going to be pushed in front of you when you use a key
feature of the product.
PVRBlog Link: TiVo to add banner ads to service when fast forwarding
LA Times Article:
http://www.latimes.com/news/local/la-et-tivo17nov17,0,927837.story?
coll=la-h
ome-headline
--
Robert J. Berger - Internet Bandwidth Development, LLC.
Voice: 408-882-4755 eFax: +1-408-490-2868
http://www.ibd.com
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