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[IP] MUSIC INDUSTRY ON THE WRONG COURSE





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From: Dewayne Hendricks <dewayne@xxxxxxxxxxxxx>
Date: October 25, 2004 8:07:15 PM EDT
To: Dewayne-Net Technology List <dewayne-net@xxxxxxxxxxxxx>
Subject: [Dewayne-Net] MUSIC INDUSTRY ON THE WRONG COURSE
Reply-To: dewayne@xxxxxxxxxxxxx

MUSIC INDUSTRY ON THE WRONG COURSE

Wharton business professor Joel Waldfogel says the music industry is
mistakenly pursuing a short-term strategy in backing the Inducing
Infringement of Copyrights Act of 2004, which would hold liable any entity that "intentionally aids, abets, induces or procures" copyrighted material. Rather than fighting technological advances through litigation, the music
industry must come up with new business models -- for instance, taking
advantage of the Internet to slash its distribution costs. "Instead of
putting out CDs and shipping them on trucks, they can send them directly at
a very low cost. That does suggest a very different business model than
charging $15 or $20 for a CD. It might be a much more attractive way to do
things. Stuff that is easy to distribute wants to be free. Given that
force, I think [the recording industry] needs to come up with a new model for generating income," says Waldfogel. (Knowledge@Wharton Oct 20-Nov 2 2004)

http://knowledge.wharton.upenn.edu/index.cfm?fa=viewArticle&id=1066


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