[IP] Fwd: Yet more Google stats
Delivered-To: dfarber+@xxxxxxxxxxxxxxxxxx
Date: Wed, 05 May 2004 21:38:39 -0400
From: David Akin <david@xxxxxxxxxxxxx>
Subject: Yet more Google stats
To: Dave Farber <dave@xxxxxxxxxx>
Hi Dave --
This is a week or so old, but here's more Google grist for the mill from
Comscore Media Metrix, the firm that's trying to do for the Web what
Nielsen's has done for TV. I have lightly edited a press release sent my
way. Other than that, I make no claims as to its accuracy.
What I find remarkable about the numbers Comscore presents here is how
close Yahoo! is to Google in many categories. (In one important area to
advertisers --- penetration -- Yahoo is actually better).
David Akin
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Blog: http://davidakin.blogware.com
-----Original Message-----
From: Press@xxxxxxxxxxxx [mailto:Press@xxxxxxxxxxxx]
Sent: Thursday, April 29, 2004 3:03 PM
Subject: Google Files for IPO, Related comScore Data
Greetings,
This afternoon, Google filed papers with the Securities and Exchange
Commission for its pending initial public offering. ... To aid you
in your research and coverage of Google's S-1 filing, below are key online
search engine usage data courtesy of comScore Networks, the industry
standard in online search measurement.
__________________________
* SEARCH VOLUME: In total, Americans conduct between 3.0 and 3.5
billion searches per month. More than one billion of these searches are
typically conducted at Google. The average search engine user conducted 32
searches in February. The average Google user conducted 25 searches at the
engine, more than twice the average number of searches (12) conducted by
users of the top ten engines. (Source: comScore qSearch)
* SHARE OF SEARCH: In February, Google controlled approximately 35
percent of searches conducted at major search engines by U.S. Internet
users. Yahoo!, its closest competitor, conducted 30 percent of searches by
U.S. Internet users in February. Among worldwide Internet users (Anglophone
population), Google's lead is even more dramatic, with the company
accounting for more than 43 percent of all searches. (Source: comScore
qSearch)
Share of Online Searches
February 2004
Source: comScore qSearch
U.S. Internet Users Worldwide Internet Users
(Anglophone population)
Google Sites 34.7% 43.3%
Yahoo! Sites 30.0% 30.8%
MSN-Microsoft Sites 15.4% 14.1%
Time Warner Network 15.0% 7.1%
Ask Jeeves 1.9% 1.7%
All Other 3.0% 3.0%
* PENETRATION: Approximately 50 percent of all U.S. search engine
users conducted at least one search at Yahoo! in February, the highest
penetration of any search engine. Google ranked second, conducting at least
one search for 45 percent of all U.S. search engine users. (Source: comScore
qSearch)
* UNIQUE VISITORS: Combined, search sites reach more than 130 million
Americans or approximately 85 percent of all Internet users each month,
ranking Search/Navigation among the most popular categories on the Web.
Just over 65 million people visited Google sites in March 2004, an increase
of 23.5 percent versus March 2003. (Source: comScore Media Metrix)
Unique Visitors and Audience Reach
March 2004
Source: comScore Media Metrix
U.S. Home, Work and University Internet Users
Unique Visitors Reach %
(000)
Total Internet Users 154,051 100
Search/Navigation Category 131,030 85.1
Google Sites 65,029 42.2
Yahoo! Search 59,755 38.8
MSN Search 48,912 31.8
AOL Proprietary Search 34,629 22.5
Ask Jeeves 17,524 11.4
Lycos Network Search 9,024 5.9
* PROPERTY BREAKDOWN: Below is a breakdown of traffic to Google's
network of sites. With the March introduction of Froogle as one of the tabs
on the Google home page, traffic to this section of the site is likely to
increase quickly in the coming months. (Source: comScore Media Metrix)
Property Breakdown: Google Sites
March 2004
Source: comScore Media Metrix
U.S. Home, Work and University Internet Users
Unique Visitors
(000)
Google Sites 65,029
GOOGLE.COM 63,057
Google Web Search 58,494
Google Images 15,924
Google Directory 5,074
Google News 3,277
Google Groups 1,954
Froogle 749
BLOGSPOT.COM 3,382
--
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