[IP] 'Porn spam must be labelled as such': FTC
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'Porn spam must be labelled as such': FTC
<mailto:editorial@xxxxxxxxxxx>Reuters
Reuters
April 14, 2004
Pornographic spam will have to contain a warning in the subject line so
internet users can easily filter it out, according to a ruling by the US
Federal Trade Commission.
Starting from 19 May, sexually explicit email will have to bear a label
reading "Sexually-Explicit:" and the messages themselves will not be
allowed to contain graphic material, the FTC said.
Outrage over unsolicited pornography and other forms of junk email spurred
Congress to pass the first nationwide anti-spam law last year, which
required the FTC to develop labels for smut.
An FTC study released last spring found that 17 per cent of pornographic
offers contained images of nudity that appeared whether a recipient wanted
to see them or not.
The new rule is intended to change that. Pornographers will not be allowed
to include sexually explicit pictures in the body of the message, though
they will be allowed to include hyperlinks or other methods to access their
material.
Like other email marketers, they will also have to include their postal
address and an easy way for recipients to opt out of future mailings.
The FTC proposed in January that pornographic messages be labelled
"Sexually-Explicit-Content:" but shortened the label in its final order to
take up less space in the subject line.
Marketers will not be allowed to use explicit phrases in the subject line,
the FTC said.
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