[IP] more on Vicarious Spam
Delivered-To: dfarber+@xxxxxxxxxxxxxxxxxx
Date: Mon, 16 Feb 2004 01:12:47 -0800
From: "Anne P. Mitchell, Esq." <amitchell@xxxxxxxxx>
Subject: Re: [IP] Vicarious Spam
To: dave@xxxxxxxxxx
Dave,
A friend of mine is in the MORTGAGE business at a Fortune 500 Bank. We
chatted about the huge flow of mortgage spam and how nobody would
refinance from an email message. He said "yeah, we don't spam ourselves,
but we do get great LEADS from these guys."
Does the current Anti spam legislation address vicarious spamming?
Yes, it absolutely does. It's Section 6 of the CAN-SPAM Act (the language
of which, as you know, I was involved in helping to draft:
SEC. 6. BUSINESSES KNOWINGLY PROMOTED BY ELECTRONIC MAIL WITH FALSE OR
MISLEADING TRANSMISSION INFORMATION.
(a) IN GENERAL- It is unlawful for a person to promote, or allow the
promotion of, that person's trade or business, or goods, products,
property, or services sold, offered for sale, leased or offered for lease,
or otherwise made available through that trade or business, in a commercial
electronic mail message the transmission of which is in violation of
section 5(a)(1) if that person--
(1) knows, or should have known in the ordinary course of that person's
trade or business, that the goods, products, property, or services sold,
offered for sale, leased or offered for lease, or otherwise made available
through that trade or business were being promoted in such a message;
(2) received or expected to receive an economic benefit from such
promotion; and
(3) took no reasonable action--
(A) to prevent the transmission; or
(B) to detect the transmission and report it to the Commission.
---
For those of your readers interested, the proceedings of our recent "Spam
and the Law" conference, including audio recordings and handouts, are
available on our website, or from info@xxxxxxxxxx
Anne
Anne P. Mitchell, Esq.
President/CEO
Institute for Spam and Internet Public Policy
Professor of Law, Lincoln Law School of SJ
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