[IP] TiVo-Nielsen deal could aid advertisers
From: Monty Solomon <monty@xxxxxxxxxx>
Subject: TiVo-Nielsen deal could aid advertisers
TiVo-Nielsen deal could aid advertisers
By Sam Diaz, Knight Ridder, 2/6/2004
TiVo and Nielsen Media Research, the television ratings company,
announced a deal Wednesday in which TiVo will provide a breakdown of
how its customers are using their digital video recorders.
That means Nielsen will find out whether viewers are watching
"American Idol" live or watching it a day later and, more
importantly, which commercials they're skipping and which were
watched a second time.
...
http://www.boston.com/ae/tv/articles/2004/02/06/tivo_nielsen_deal_could_aid_advertisers/
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