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[IP] skeptics of anti-spam law demand an end to anonymity?




http://www.washingtonpost.com/wp-dyn/articles/A6455-2003Dec16.html

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washingtonpost.com

Anti-Spam Act Signed But Some Are Skeptical

By Jonathan Krim
Washington Post Staff Writer
Wednesday, December 17, 2003; Page A18

President Bush yesterday signed the first national anti-spam legislation. During the 15 minutes it took to conduct a signing ceremony in the Oval Office, an estimated 99.8 million pieces of junk e-mail went to in-boxes in the United States and around the world.

For those on the front lines of the spam wars, the new anti-spam act is a law nearly everyone hopes will work, but some fear won't.

On one point, the anti-spam warriors agree: The flood of body-enhancement scams, get-rich schemes and pornography will not go away soon.

"You can't just declare victory and go home," said Dave Baker, vice president of public policy for Earthlink Inc., one of the nation's top Internet service providers. "We think this a good piece of legislation. . . . It's one more tool, but the fight continues every day."

The bill's sponsors hope to deter spammers by criminalizing their most common techniques, such as faking the originating address of spam so the e-mail cannot be traced and "scraping," or combing Web pages for e-mail addresses to add to mailing lists.

The law, which takes effect Jan. 1, also requires marketers to give recipients a clear opportunity to be free of future mailings. It directs the Federal Trade Commission to study the possibility of creating a national do-not-spam registry.

And the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 mandates that pornographic e-mail marketing be labeled.

Sens. Conrad Burns (R-Mont.) and Ron Wyden (D-Ore.) wrote a letter to Federal Trade Commission Chairman Timothy J. Muris encouraging the agency to bring "a few major, high-profile enforcement cases right away."

"The clear message for big-time spammers would be that their abusive behavior, which so far has had few if any consequences, now carries serious risks," they wrote.

Howard Beales, who directs consumer enforcement at the FTC, said the law can help. But "this isn't a magic solution," said Beales, whose office has brought 60 spam cases rooted in anti-fraud law. "It's going to take technological changes to get behind the anonymity that makes enforcement so difficult."

Anti-spam activists agree but think the law will be counterproductive because it allows marketers to send unsolicited e-mail at least once before users have a chance to "opt out." They argue that unsolicited commercial mail should be prohibited unless requested by users.

"The best that we might see is that the situation stays largely status quo," said Ray Everett-Church, counsel for the Coalition Against Unsolicited Commercial Email. "The worst is that legitimate businesses feel they have the green light to spam."

Everett-Church and others are especially incensed that the new law will wipe away state laws that take tougher approaches to the problem. For instance, the federal law preempts portions of a California law that would have required permission before any commercial e-mail could be sent.

"Getting a lifetime supply of spam from the president of the United States is one heck of a holiday stocking stuffer," said Debra Bowen (D), a California state senator who helped champion the California measure.

Rep. Heather A. Wilson (R-N.M.), who pushed for changes to the bill that made it tougher on all marketers, said the bill is a start. "I hope it allows us to take back the Internet," she said.

H. Robert Wientzen, head of the Direct Marketing Association, said his members are scrambling to understand the law's provisions so they can comply.

Alan Ralsky, often cited by anti-spam groups as the most notorious spammer in the world, said he is, too.

"I will not violate the law," he said in an interview. He said he would limit mailings to the roughly 70 million consumers who he says have bought his products in the past.

And he will honor requests to be removed from future mailings. After that, he wondered, will Internet account providers let his mail through rather than block it?

"He's violated our anti-spam policies before, so why should we trust him in the future?" said an America Online spokesman.
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