[IP] more on Video of line at opening of Apple store in Tokyo
Delivered-To: dfarber+@xxxxxxxxxxxxxxxxxx
Date: Mon, 15 Dec 2003 10:27:43 -0800 (PST)
From: "Ole J. Jacobsen" <ole@xxxxxxxxx>
Subject: Re: [IP] Video of line at opening of Apple store in Tokyo
To: Dave Farber <dave@xxxxxxxxxx>
Dave,
See also:
http://www.powerpage.org/cgi-bin/WebObjects/powerpage.woa/wa/story?newsID=11606
Ole J. Jacobsen
Editor and Publisher, The Internet Protocol Journal
Tel: +1 408-527-8972 GSM: +1 415-370-4628
E-mail: ole@xxxxxxxxx URL: http://www.cisco.com/ipj
Apple Goes to Tokyo
01 December 2003 08:00 EST
Ole J. Jacobsen, roving reporter
Tokyo, November 30, 2003 - The Apple Store opened today in the Ginza
shopping district in central Tokyo. Some say as many as 5,000 people braved
the rain and waited patiently in line for a chance to see this 5-story
flagship Apple Store.
Located in the heart of Ginza, just across the street from the main Ginza
metro station, the building features a grey front with the white Apple logo
and another Apple logo on the roof which rotates.
I arrived around noon, two hours after the official opening time, but
quickly realized there was no way I would be able to get in that afternoon.
The line of people stretched for several city blocks, carefully
orchestrated by police and security guards. I took a few pictures which I
would post except at the moment I am stuck using a dialup connection
besides, Apple has already provided a nice set of pictures on
<http://www.apple.com/retail/jp/ginza/gallery1.html>their site.
Putting an Apple Store in Ginza is an interesting move on Apple's part. The
main electronics "town" is Akihabara, some 10 minutes away by train. There
are already several "Apple" stores in Akihabara operated by the big
department stores (Laox and Sofmap for example). Having the store in Ginza
sends a message that the Macintosh is more about fashion, lifestyle and
design, rather than pure electronic utility. I shudder to think what they
had to pay for this particular prime piece of real estate, hopefully there
will be sales to match the expenses.
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