[IP] Latest Comscore report on Internet traffic
Delivered-To: dfarber+@xxxxxxxxxxxxxxxxxx
Date: Tue, 21 Oct 2003 13:13:29 -0400
From: David Akin <dakin@xxxxxx>
Subject: Latest Comscore report on Internet traffic
To: "'dave@xxxxxxxxxx'" <dave@xxxxxxxxxx>
I realize a lot of folks will poke holes in the methodologies used by
Comscore and its competitors. Still, a couple of interesting points from the
company's latest release.
First -- The Internet population in the U.S. hit 150 million in September.
You are a member of this population, Comscore, says, if you used the
Internet from any location at least once during the month.
Second -- Check out Verisign's SiteFinder-assisted numbers . . .
David Akin
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> COMSCORE MEDIA METRIX ANNOUNCES TOP 50 U.S. INTERNET PROPERTY
> RANKINGS FOR SEPTEMBER 2003
>
> U.S. Internet Population Breaks the 150 Million Mark
>
> RESTON, Va. October 21, 2003 - comScore Media Metrix today
> announced the top 50 U.S. Internet properties for the month
> of September 2003. comScore Media Metrix also reported that
> in September, the total number of U.S. Internet users passed
> the 150 million mark for the first time ever. Further, the
> total amount of time spent by Americans on the Internet grew
> by 3 percent in September, although the month of September is
> one day, or 3 percent, shorter than August. This increase in
> time spent online was driven almost entirely by the
> university population returning to campus and their computers
> (see table 1).
>
----snipped
> In September, there were three new entrants to the Top 50
> Properties ranking (see table 2). Verisign's launch of
> SiteFinder, which redirects mistyped URLs to its site, drove
> a sharp spike of 540 percent in unique visitors. This
> increase - the largest of any major property in September -
> pushed Verisign Sites from a rank of 135 in August to the
> number 11 position in September.
>
>
> TABLE 2
>
> Top 50 Properties
> Unique Visitors (000)
> Total U.S. - Home, Work and University Locations
> September 2003
> Source: comScore Media Metrix
>
> Rank Property Unique Visitors
> (000)
>
> Total Internet Users 150,045
> 1 MSN-Microsoft Sites 110,167
> 2 AOL Time Warner - Proprietary & WWW 109,335
> 3 Yahoo! Sites 108,096
> 4 Ebay 62,577
> 5 Google Sites 56,270
> 6 Terra Lycos 51,605
> 7 About/Primedia 43,656
> 8 Amazon Sites 36,295
> 9 Gator Network 34,158
> 10 Excite Network 32,750
> 11 Verisign Sites 30,787
> 12 Viacom Online 25,846
> 13 Walt Disney Internet Group (WDIG) 25,037
> 14 CNET Networks 24,593
> 15 Symantec 24,459
> 16 Weather Channel, The 23,577
> 17 Real.com Network 22,934
> 18 Verizon Communications Corporation 19,424
> 19 Overture 18,786
> 20 InfoSpace Network 18,725
> 21 eUniverse Network 17,767
> 22 Classmates.com Sites 17,673
> 23 SBC Communications 16,955
> 24 Monster Property 16,720
> 25 Ask Jeeves 16,501
> 26 EA Online 16,196
> 27 Expedia Travel 16,076
> 28 AT&T Properties 16,054
> 29 Sony Online 15,754
> 30 Weatherbug.com Property 15,453
> 31 Vivendi-Universal Sites 15,387
> 32 iVillage.com: The Womens Network 14,158
> 33 Shopping.com Sites 13,919
> 34 NFL Internet Group 13,914
> 35 Gannett Sites 12,775
> 36 United Online, Inc 12,683
> 37 Cox Enterprises Inc. 11,865
> 38 Wal-Mart 11,580
> 39 AmericanGreetings Property 11,507
> 40 Adobe Sites 11,493
> 41 News Corp. Online 11,481
> 42 Travelocity 11,414
> 43 Earthlink 11,360
> 44 ORBITZ.COM 11,333
> 45 Dell 11,302
46 Comcast Corporation 10,647
47 New York Times Digital 10,627
48 Hewlett Packard 10,389
49 EMODE.COM 10,166
50 Columbia House Sites 10,004
TABLE 4
Top Gaining Sites Among the Top 250 Properties
Unique Visitors (000)
Total U.S. - Home, Work and University Locations
September 2003
Source: comScore Media Metrix
Property Aug-03 Sep-03 % Change Rank by
Unique Visitors Unique Visitors Unique
Visitors
(000) (000)
Verisign Sites 4,797 30,787 541.8% 11
SPARKNOTES.COM 1,651 3,077 86.4% 220
For more information, please visit www.comscore.com.
>
> ###
>
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