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Date: Sun, 14 Sep 2003 22:31:56 -0400
To: undisclosed-recipient:;
From: Monty Solomon <monty@xxxxxxxxxx>
Subject: Profits in Missed Exits on Information Highway
September 15, 2003
Profits in Missed Exits on Information Highway
By ELIZABETH OLSON
WASHINGTON, Sept. 14 - Type in an Internet query, and inadvertently
leave off the dot in .com, .net or .org. Or try to find, say,
Target's Web site, but mistakenly tap www.taget in the browser.
Everybody makes such mistakes. In fact, so many people mistype or
misspell Web queries that some technology companies are trying to
turn the lapses into lucre.
VeriSign Inc. the country's largest registrar of Web addresses
ending in .com and .net, plans to jump into the fray on Monday by
introducing a Web navigation service that whisks typo traffic to its
Site Finder, which will try to put users back on the right track -
and which VeriSign hopes can generate pay-per-click revenue from
commercial Web sites that Site Finder would steer their way.
...
http://www.nytimes.com/2003/09/15/technology/15MISS.html